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WooCoupons provide a powerful, “all-in-one” solution for gift cards, store credits, discount coupons, and vouchers extending the core functionality of WooCommerce coupons.

This doc article explains how you can sell store credits or gift cards at a less price (discounted price). For example, selling a $100 gift card for $80.

This is one of the best tricks to encourage your customers to spend some money on your store. This trick works because the customer feels that they’re getting a higher value product by spending less. And once they’ve purchased it, it means they’ve committed to buying something from your store.

Creating and selling gift cards

For creating gift cards with WooCoupon, there are two parts:

1. Set up a coupon: It will be used as a reference for creating the gift card with predefined settings
2. Set up a product: This will be the product for which the customer will pay and in return, they’ll receive the gift card or store credit.

Configure lower-priced gift cards

1. Go to your WordPress Admin panel. Click on WooCoupon > Settings > WooCoupon.
2. Look for the setting ‘Sell store credit at less price?’. Enable it.
3. Now open the product which you’ve set up for these methods:
   1. Gift card of a fixed amount
   2. Gift card of a fixed amount with varying price options
      Note: It’s not possible to sell ‘Any amount’ gift cards at a lower price.
4. In the ‘Regular price’ field, enter the amount that will become the amount of the generated gift card, say 100
5. In the ‘Sale price’ field, enter the amount that the customer will pay to purchase the gift card, say 80.
6. Save the product.

That’s it.

Important: If you have any coupon in your store that can be used to buy this gift card/store credit, make sure to set ‘Usage limit per user’ under ‘Usage Limits’ to 1. Otherwise, your customer will get real credit at a discounted rate multiple times, resulting in a loss for you