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You can set discount value as a coupon thumbnail for three different pages-

1. Single Store Page
2. Category Page
3. Other Pages Coupon

For Single Store Page

Go to Theme Options > Single Store > Show coupon item thumbnails and set value Show discount value as coupon thumbnail.

Click the “Save Change” button.

For Other Coupons

Go to Theme Options > Coupons > Show coupon item thumbnails and set value Show discount value as coupon thumbnail.
Click the “Save Change” button.